11 This Scotland-based brand believe cycling can be a force for change and uplifts communities through mountain biking. The Endura Lifecycle Charitable Trust led hundreds of free mountain bike sessions for groups that support people from low-income communities in central Scotland and groups that help people with additional needs. These sessions allowed people who might otherwise face challenges accessing outdoor activities to enjoy the therapeutic effect of mountain biking. It supported the Richmond Cycling Corp in Virginia, USA, a non-profit supporting a group of young cyclists through sponsoring gear, training, and financial support. Endura designs durable kit that is built to last a long time and aims to further extend the life of its gear by offering minor repairs out of its Scotland production facility. It introduced PFC-free fabrics in 2018 and all its MTB jerseys are made using post-consumer recycled polyester fabrics (more than 50% recycled fibres). These fabrics are made from materials such as recycled plastic water bottles. Since 2020, Endura has planted 3.6 million trees through Eden Reforestation Projects. The mangrove restoration project in Mozambique is an initiative that works together with communities to produce, plant and protect trees.
Pentland Positive Business Report Page 10 Page 12