12 This footwear brand champions diversity, inclusivity and doing things a little differently. Its also working on ways to reduce its environmental impact. Kickers launched a 100% vegan footwear range to offer parents a lower-impact option for their Back to School shop without trading quality, price, accessibility or style. It also introduced more recycled materials into its footwear. See more on page 35. It donated footwear to In Kind Direct, a UK charity that distributed the items to children and families at 198 organisations. Continuing its partnership with Show Racism the Red Card, its Wear Red Day activation increased registrations for the fundraising event. Building on last years success, the brand also worked with Pentland Brands diversity and inclusion team to run internal anti-racism workshops for employees. It launched Kickers Collective, a free-to-enter national ambassador programme that offered five up-and-coming young creatives paid work experience and live brief opportunities to support their career journey. Its Kickers Presents platform also profiles and supports young talent. It kicked off its partnership with the preloved platform Reskinned, allowing its customers to trade in their used footwear for online credit. Reskinned reuse, resell or recycle 100% of products received. It planted a tree for every pair of Kickers made in 2022, equating to over 1 million trees planted through Eden Reforestation Projects.