10 Canterbury of New Zealand is building inclusive sporting communities and stepping up its game when it comes to its sustainability efforts. Canterbury continued to champion grassroots rugby. It supported womens rugby through its Future Fund grant programme and its Give It A Try programme with Irish Rugby helped hundreds of girls aged 8-14 give the game a go. To support struggling families during the cost of living crisis, it launched the Fair Game initiative to provide a free PE kit for every school child in the UK. Canterbury donated 97,000 worth of sports kit to UK schools through charity partner In Kind Direct. The worldwide rugby brand showed its support for mental health initiatives, supporting I Am Hope, an organisation offering hope to young people in New Zealand, and the mental health organisation batyr in Australia. Canterbury established an internal sustainability criterion for its products, outlining that a minimum of 75% of a product must use materials such as organic cotton or recycled polyester with no harmful chemicals. Its committed to 50% of its teamwear product range meeting these criteria in 2024. Canterbury is also on track to switch to recycled fabrics in its custom rugby jerseys in 2023. Read more on page 35. The rugby brand undertook trials for all packaging and transit packaging to switch to recycled and/or recyclable materials in 2023. Canterbury planted 500,000 trees through its reforestation partner, Eden Reforestation Projects, helping to restore natural environments.