Mitre uses the power of football to Mitre teamed up with the charity 9 encourage players from all backgrounds Shelter to use football to raise to live active and healthy lives. awareness around homelessness in the UK. It raised funds for Shelter’s The football brand clubbed together #NoHomeKit campaign by selling with rugby brand, Canterbury, to bespoke footballs and donating support its Fair Game initiative to 400 balls to be sold in Shelter’s give every primary school child in the charity shops. UK their own PE kit. Mitre donated £100k of footballs and equipment It championed the next generation of to the nationwide campaign. Its female football talent by supporting ambassador, Tyrone Mings, helped the UK non-pro昀椀t, Festival of the Girl. amplify the message and encouraged Mitre donated footballs to kick o昀昀 schools that needed PE kits to the football skills session and inspire sign up. young girls to try football in a fun and safe environment. It continued its long-standing partnership with the UK charity In Kind Direct, donating over 12,000 of its products to 336 charitable organisations. This donation of sports gear and equipment encourages sports participation in local communities.