9 Mitre uses the power of football to encourage players from all backgrounds to live active and healthy lives. The football brand clubbed together with rugby brand, Canterbury, to support its Fair Game initiative to give every primary school child in the UK their own PE kit. Mitre donated 100k of footballs and equipment to the nationwide campaign. Its ambassador, Tyrone Mings, helped amplify the message and encouraged schools that needed PE kits to sign up. Mitre teamed up with the charity Shelter to use football to raise awareness around homelessness in the UK. It raised funds for Shelters #NoHomeKit campaign by selling bespoke footballs and donating 400 balls to be sold in Shelters charity shops. It championed the next generation of female football talent by supporting the UK non-profit, Festival of the Girl. Mitre donated footballs to kick off the football skills session and inspire young girls to try football in a fun and safe environment. It continued its long-standing partnership with the UK charity In Kind Direct, donating over 12,000 of its products to 336 charitable organisations. This donation of sports gear and equipment encourages sports participation in local communities.