35 Canterbury tackles sustainability Without compromising the strength and durability the rugby brand is known for, Canterbury is working towards increasing the use of recycled materials in its products. Its developed an internal sustainability criterion for its products, outlining that a minimum of 75% of the product must use materials such as organic cotton or recycled polyester with no harmful chemicals. Using recycled polyester reduces virgin plastics, and using organic cotton is less harmful to the natural environment its grown in. Its committed to 50% of its teamwear product range meeting these criteria in 2024 (EMEA total apparel production). Kickers goes plant-based Kickers launched a 100% vegan collection offering parents more choice for their Back to School shop without trading quality, price, accessibility or style. The PETA and Vegan approved plant-based material is made from 75% plant-based materials from corn and cereals (grown for non-food purposes and 100% GMO free) and FSC-certified viscose. The remaining 25% is a synthetic material to ensure durability. This is one of their bestselling ranges, so it can make a significant impact. This material is responsibly sourced and bio-based. Energy: It reduces the energy needed for production from non-renewable sources by 44% more than that of materials that arent plant-based*. Carbon emissions: This material reduces emissions by 15% compared to other synthetic materials.* CFC emissions: Producing this material reduces harmful Chlorofluorocarbon emissions by 32%*. *Based on material tests only.