40 All our brands have a social purpose. Our in-house innovation team works to create products that support health, wellbeing and confidence and solve current social and environmental challenges. We have dedicated product development teams to bring these propositions to life. Infrastructure investments and services supported As we expand our brand portfolio, we invest in new businesses, infrastructures and services. We continued to invest in our India Hub in 2022 with an increase in team resource to increase services provided by the Hub. We also continued transitioning Speedo North America into the business. The sourcing landscape and Pentlands strategy are continuing to evolve. Our teams managing vendor relationships are now based closer to the territories where the vendors are located. Social investment Our positive business strategy puts people at the heart. We channel our support through funding, charity work and individual employee contributions. Pentland Brands gives at least 1% of net profit after tax to charitable causes every year through a combination of financial contributions and product donations. Our budget for corporate responsibility activities is approximately 1% of our business overheads. This includes industry membership costs that focus on social and environmental sustainability. It excludes individual corporate responsibility initiatives undertaken by our brands. Innovation of better products Community and social vitality
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